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    Lacoste

    Lacoste was founded by its namesake, René Lacoste, a professional tennis player who created the polo he wore on the tennis court by cutting off the sleeves, with the classic crocodile logo embroidered on the chest.

    Since the year 2000, fashion designer Christophe Lemaire has helmed the brand, modernizing the cuts and colors but keeping it upscale and elegant.