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    The newest instalment of Pharrell Williams and Nigo’s critically acclaimed amalgamation of hip hop culture and western inspired influence , Billionaire Boys Club/IceCream, rejuvenates new life into its collection by fusing iconic, contemporary influences of color and boldness into its classic silhouettes. A leader in culture and influence in the community of hip-hop, and skateboarding BBC IceCream seeks to further reaffirm its reign as one of the most iconic staples in any setting or occasion.