Stone Island F/W 19 Shoot at Picadilly Creamery and MOCA
August 06, 2019

Stone Island F/W 19 Shoot at Picadilly Creamery and MOCA

Elaborating on the concept of luxury sportswear, Stone Island F/W '19 furthers utilizes the brand's knowledge of technical garment dying in new and exciting ways to create a sporty sophisticated aesthetic.

New innovations in construction allow Stone Island to envelope pieces with outer layers that protect the inside fabrics, and allow the brand to apply their garment dying process in never before seen ways. F/W '19 Stone Island, features a range of garment dyed leather, as well as metallic finish nylon and "paintball" camo.

To accentuate the style, versatility, and climatic ruggedness of Stone Island's F/W '19 collection. Rule of Next visited Picadilly Creamery ( known for their use of liquid nitrogen (LN2) to flash freeze ice cream. Using their LN2 tanks and a freezer, the RON creative team dramatized a frozen setting to capture the intense elements of cold and project a rugged appeal.

The shoot concluded at MOCA ( where the team shot against the buildings reflective walls and live-work architecture. The landscape transcends Cleveland's industrial reputation, capturing for a moment the aspirational element of Stone Island's sophisticated take on sportswear.