GCDS was founded in 2015 by brothers Giuliano and Giordano Calza, who serve as Creative Director and CEO of the brand. Proudly designed and created in Milan, Italy, GCDS stands for "God Can't Destroy Streetwear" and features bold colors, ironic graphics, and catchy slogans.
The Spring/Summer 2019 collection of GCDS also plays with some irreverent Pokemon themes, including a co-branded Pikachu yellow sweater and other Pokemon-inspired graphics appearing on GCDS pieces.
“We decided to call it God Can’t Destroy Streetwear because it’s expressing something that’s going on.”
“We started in the field of fashion and everything is going black. It feels like we’re living in an interesting time in fashion, because we see a lot of things going bad—there are too many costs, and brands are not keeping up with the technology. I think kids are more and more into buying something that isn’t forever—and the theme of God is super-fun.”
- Giuliano Calza, Creative Director
To introduce this brand to Rule of Next, we did a shoot at the First Unitarian Church of Cleveland, to play with themes of darkness and light. The eyes serve as windows to the souls of angels and demons alike.
Calza attributes the rise of high-fashion streetwear as a rebellion against the pervasiveness fast fashion giants like Zara and H&M. By purposely creating something that is of the moment and not meant to last forever, GCDS captures the ethos of today's youth culture that is always looking for something Next.