ROKIT is inspired by the unique subcultures that reside within skateboarding and street basketball. Although they stem from two different worlds, both bring together those willing to spill blood, sweat and tears through trials and tribulations. Whether it be on the pavement, or the blacktop, champions are made, all you need is a desire, dream and a vision; ROKIT is an embodiment, an infallible reflection of those who persevere by any means to achieve their dreams.