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<item><title><![CDATA[Jordan Sportswear]]></title><link>https://www.ruleofnext.com/blogs/editorials/jordan-sportswear</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Sun, 29 Dec 2019 16:20:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_desktop_00dc7754-7b60-490e-b1ef-bfe2792d4820.jpg?v=1577723028</sr:image><description><![CDATA[ 

Now emerging as a powerhouse within the sports apparel and athleisure industry, the iconic Jumpman symbol is now boldly brandished on shorts, windbreakers and other technical apparel, designed for maximum performance and comfort.







]]></description></item><item><title><![CDATA[Chinatown]]></title><link>https://www.ruleofnext.com/blogs/editorials/chinatown</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 26 Dec 2019 18:28:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_desktop_copy_077cdd71-2dfd-4f29-abac-0a091b165740.jpg?v=1577384918</sr:image><description><![CDATA[





]]></description></item><item><title><![CDATA[Well Known]]></title><link>https://www.ruleofnext.com/blogs/editorials/well-known</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 26 Dec 2019 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_desktop_2d308dfd-7b50-4462-a85d-3695027a22cf.jpg?v=1577724315</sr:image><description><![CDATA[








]]></description></item><item><title><![CDATA[Sugarhill]]></title><link>https://www.ruleofnext.com/blogs/editorials/sugarhill</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Tue, 24 Dec 2019 18:39:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_desktop_copy_18c7ed9a-ee95-4e14-8614-0ab4d334f7ff.jpg?v=1577386009</sr:image><description><![CDATA[

Fluorescent nights and neon lights. Sugarhill is a distorted head trip of tie-dye and glow. May cause blurred vision.








]]></description></item><item><title><![CDATA[Pleasures]]></title><link>https://www.ruleofnext.com/blogs/editorials/pleasures</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Mon, 23 Dec 2019 21:16:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_desktop_copy_8594de82-5345-40c9-8b6d-0637944407a7.jpg?v=1577135815</sr:image><description><![CDATA[




]]></description></item><item><title><![CDATA[Kuwalla Tee- New Arrivals]]></title><link>https://www.ruleofnext.com/blogs/editorials/kuwalla-tee-new-arrivals</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 20 Dec 2019 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_desktop_8e1081bf-e5e1-4278-abc1-dc187b6da308.jpg?v=1576873105</sr:image><description><![CDATA[ 




]]></description></item><item><title><![CDATA[Dickies New Arrivals]]></title><link>https://www.ruleofnext.com/blogs/editorials/dickies-new-arrivals</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Mon, 16 Dec 2019 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_collection_page.jpg?v=1576510074</sr:image><description><![CDATA[





]]></description></item><item><title><![CDATA[Lacoste New Arrivals]]></title><link>https://www.ruleofnext.com/blogs/editorials/lacoste-new-arrivals</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 13 Dec 2019 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_desktop_copy.jpg?v=1576259100</sr:image><description><![CDATA[





]]></description></item><item><title><![CDATA[Stüssy New Arrivals]]></title><link>https://www.ruleofnext.com/blogs/editorials/stussy-new-arrivals</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Wed, 11 Dec 2019 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_desktop.jpg?v=1576089759</sr:image><description><![CDATA[




]]></description></item><item><title><![CDATA[Versace Jeans Couture]]></title><link>https://www.ruleofnext.com/blogs/editorials/versace-jeans-couture</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 06 Dec 2019 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_Versace_Jeans.jpg?v=1576089812</sr:image><description><![CDATA[







]]></description></item><item><title><![CDATA[JORDAN New Arrivals]]></title><link>https://www.ruleofnext.com/blogs/editorials/jordan-new-arrivals</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Wed, 04 Dec 2019 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_N.jpg?v=1576089855</sr:image><description><![CDATA[





]]></description></item><item><title><![CDATA[RAEBURN X TIMBERLAND]]></title><link>https://www.ruleofnext.com/blogs/editorials/raeburn-x-timberland</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Tue, 19 Nov 2019 20:07:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-11-14-Timb_x_Raeburn_Campaign_12.jpg?v=1574194226</sr:image><description><![CDATA[

Timberland and Christopher Raeburn team up to release a collection of styles that brings the REMADE philosophy to Timberland. Using organic and recycled materials, the assortment is inspired by Christopher Raeburn's interest in military surplus.





]]></description></item><item><title><![CDATA[Introducing: Jungles]]></title><link>https://www.ruleofnext.com/blogs/editorials/introducing-jungles</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Mon, 18 Nov 2019 20:26:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-11-6-Jungles_20.jpg?v=1574195609</sr:image><description><![CDATA[
Jungles serves as a platform to momentarily escape the reality you are in, stop thinking about whatever it is that is on your mind, and drift off into our world for a moment.









]]></description></item><item><title><![CDATA[Le Tigre F/W 19]]></title><link>https://www.ruleofnext.com/blogs/editorials/le-tigre-f-w-19</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 01 Nov 2019 04:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-10-30-Le_Tigre_9.jpg?v=1572970133</sr:image><description><![CDATA[Originally created in 1977, Le TIGRE sought to disrupt Classic Casula American style. With bold and vibrant color waves, applied to classic designs, Le TIGRE became the leader in "Preppy Style" with a twist.


 



 

]]></description></item><item><title><![CDATA[Ksubi New Arrivals]]></title><link>https://www.ruleofnext.com/blogs/editorials/ksubi-new-arrivals</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 31 Oct 2019 04:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-10-28-Ksubi_1.jpg?v=1573744125</sr:image><description><![CDATA[
Ksubi is an Australian brand founded by three surfers who were dissatisfied with the denim options available on the market and decided to create their own with sandpapering and other distressing techniques to achieved the perfect lived-in feel. Frequently name-checked by rappers like Lil Uzi Vert, Playboi Carti, A$AP Ferg, and XXXTENTACION, progressive shapes and fabrications featuring raw finishes complete the signature Ksubi aesthetic. .





]]></description></item><item><title><![CDATA[Rothco F/W 19 New Arrivals]]></title><link>https://www.ruleofnext.com/blogs/editorials/rothco-f-w-19-new-arrivals</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Sat, 26 Oct 2019 04:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-10-24-Rothco_8.jpg?v=1572292275</sr:image><description><![CDATA[
Rothco is a family-owned business that started in a small loft on the Lower East Side of Manhattan as Morris Rothenberg &amp; Sons in 1953. Originally a reseller of surplus World War II military issue gear, Rothco eventually grew into the foremost manufacturer of military, tactical, survival and outdoor clothing and gear in the country, and later the world.






]]></description></item><item><title><![CDATA[Nike ACG F/W 2019]]></title><link>https://www.ruleofnext.com/blogs/editorials/nike-acg-f-w-2019</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 25 Oct 2019 17:49:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-10-24-Nike_ACG_23.jpg?v=1572026277</sr:image><description><![CDATA[

Master all conditions with Nike ACG, and find versatile, lightweight and water- resistant footwear and apparel that is designed for peak outdoor performance.








]]></description></item><item><title><![CDATA[Chinatown Market FW19 Photo Shoot]]></title><link>https://www.ruleofnext.com/blogs/editorials/chinatown-market-fw19-photo-shoot</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Accumula Collaborator]]></dc:creator><pubDate>Sat, 19 Oct 2019 20:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-10-10-CTMARKET.jpg?v=1571515238</sr:image><description><![CDATA[The streetwear brand with the best sense of humor, Chinatown Market is back for F/W '19 with another round of witty graphic basics.


 




]]></description></item><item><title><![CDATA[Stone Island FW 2019 New Arrivals]]></title><link>https://www.ruleofnext.com/blogs/editorials/stone-island-fw-2019-new-arrivals</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Sat, 19 Oct 2019 04:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-10-10-Stone-Island_14.jpg?v=1571665549</sr:image><description><![CDATA[Since the brand's rise to fame during the '80s era of terrace casuals and the Paninaro youth, Stone Island continues to push the boundaries of garment technology with new fabrication and construction techniques. Each season sees the brand evolve and modernize the materialization of garments in ways that re-define what a garment can look and feel like.




]]></description></item><item><title><![CDATA[Sugarhill FW19]]></title><link>https://www.ruleofnext.com/blogs/editorials/sugarhill-fw19</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 17 Oct 2019 04:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-10-16-Sugar_Hill_3.jpg?v=1571931913</sr:image><description><![CDATA[Fluorescent nights and neon lights. Sugarhill FW19 is a distorted head trip of tie-dye and glow. May cause blurred vision.








 
]]></description></item><item><title><![CDATA[Nike Sportswear New Arrivals]]></title><link>https://www.ruleofnext.com/blogs/editorials/nike-sportswear-new-arrivals</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Wed, 16 Oct 2019 04:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-10-10-Nike_Sportswear_Campaign_789637777_10.jpg?v=1571931320</sr:image><description><![CDATA[Nike brings inspiration to athletes around the world by taking risks. With the concept of moving forward, Nike pushes the boundaries of innovation in order to design the future of sport.








]]></description></item><item><title><![CDATA[G-Star RAW F/W 2019]]></title><link>https://www.ruleofnext.com/blogs/editorials/g-star-raw-f-w-2019</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 10 Oct 2019 04:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-10-10-GSTAR_21.jpg?v=1571568766</sr:image><description><![CDATA[ Since 1989, G-Star has taken a ‘Just the Product’ approach to create their luxury denim for the streets. With desirable materials, a distinct silhouette, and unique washes, G-Star produces garments with soul.







 
]]></description></item><item><title><![CDATA[Champion New Arrivals F/W 2019]]></title><link>https://www.ruleofnext.com/blogs/editorials/champion-new-arrivals-f-w-2020</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 12 Sep 2019 04:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-09-11-Champion_16_c2087a6a-791d-4042-87d5-7fecdad930fe.jpg?v=1571572933</sr:image><description><![CDATA[For almost 100 years, Champion has produced classic silhouettes for everyone from jocks to preps, from skate culture to the hip-hop scene. With exciting streetwear collaborations and attention from trendsetters, Champion is just as popular today as it was in decades past.




]]></description></item><item><title><![CDATA[Stone Island F/W 19 Shoot at Picadilly Creamery and MOCA]]></title><link>https://www.ruleofnext.com/blogs/editorials/stone-island-f-w-19-shoot-at-picadilly-creamery-and-moca</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Tue, 06 Aug 2019 22:41:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-07-23-Stone-Island_16.jpg?v=1565116580</sr:image><description><![CDATA[

Elaborating on the concept of luxury sportswear, Stone Island F/W '19 furthers utilizes the brand's knowledge of technical garment dying in new and exciting ways to create a sporty sophisticated aesthetic.



New innovations in construction allow Stone Island to envelope pieces with outer layers that protect the inside fabrics, and allow the brand to apply their garment dying process in never before seen ways. F/W '19 Stone Island, features a range of garment dyed leather, as well as metallic finish nylon and "paintball" camo.



To accentuate the style, versatility, and climatic ruggedness of Stone Island's F/W '19 collection. Rule of Next visited Picadilly Creamery (https://www.piccadillycreamery.com/) known for their use of liquid nitrogen (LN2) to flash freeze ice cream. Using their LN2 tanks and a freezer, the RON creative team dramatized a frozen setting to capture the intense elements of cold and project a rugged appeal.


The shoot concluded at MOCA (https://www.mocacleveland.org/) where the team shot against the buildings reflective walls and live-work architecture. The landscape transcends Cleveland's industrial reputation, capturing for a moment the aspirational element of Stone Island's sophisticated take on sportswear.



]]></description></item><item><title><![CDATA[Nike Presents An Homage To The Bauhaus Movement]]></title><link>https://www.ruleofnext.com/blogs/editorials/nike-presents-an-homage-to-the-bauhaus-movement</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Mon, 08 Jul 2019 17:29:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-07-08-BAUHAUS3.jpg?v=1562607021</sr:image><description><![CDATA[
Bauhaus, which means “building house”  or “School of building” was a design movement in Germany from 1919-1933 that focused on “the needs of the people instead of the need for luxury.” The movement’s radical thinking spawned amid rising anxiety towards mass manufacturing, sucking the “soul” out of products and fears that art was losing social relevance as a whole. Bauhaus is most known for leveling the hierarchy of art that stemmed from the Renaissance by fusing the applied arts (architecture, industrial design, interior design, textiles, woodwork) with fine/visual arts (paintings and sculpture), bringing them all under one “Total” arts roof. Bauhaus’ design philosophy harmonized product functionality and form (aesthetics), not distinguishing between the two. It sought to radically simplify products for mass production without compromising artistic spirit and intent.



The Bauhaus movement impacted design across many fields with a shared fastidiousness towards the future. For decades after its closing, Bauhaus inspired the fashion industry to drive elegance in minimalism via the use of simple geometric shapes and patterns in primary color combinations. It is well known for influencing Steve Job’s approach to product development at Apple.


Featured in the photos is a Barcelona Chair ( Ludwig Mies van der Rohe and Lilly Reich, 1929) designed during the Bauhaus movement. Via Cleveland Museum of Art.
 

 ]]></description></item><item><title><![CDATA[Champion Life Summer 2019]]></title><link>https://www.ruleofnext.com/blogs/editorials/champion-life-summer-2019</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Tue, 25 Jun 2019 17:23:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-06-12-_Champion_24.jpg?v=1561483356</sr:image><description><![CDATA[The Champion Life Collection takes staples from Champion's athleticwear heritage and styles them in retro-cool style for the street. Using techniques like sublimation or detailed embroidery, the Champion logo recurs in appliques and stitching, often rendered oversized. Cuts and materials are also elevated, including Champion's Reverse Weave that puts soft textured french terry cotton on the outside of shorts and shirts. Shot on location at Lakewood Park just off the coast of Lake Erie.



]]></description></item><item><title><![CDATA[Rokit Summer 2019 shoot at Passport to Peru]]></title><link>https://www.ruleofnext.com/blogs/editorials/rokit-summer-2019-shoot-at-passport-to-peru</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 21 Jun 2019 20:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-06-10-Rokit_5.jpg?v=1561141107</sr:image><description><![CDATA[Rokit is a Los Angeles-based brand that bridges the worlds of skateboarding and hoops. From hardwood to asphalt or cracked pavement, functional wardrobe staples are given a dose of fashion. The Summer 2019 collection, titled "Trial and Error," splashes tie-dye and multicolor print across oversized comfortable pieces. As the brand's motto goes - Real One Know It's True.





Shot on location at Passport to Peru, a bohemian store with a wide range of merchandise, right by our location in Cleveland's Coventry Village.]]></description></item><item><title><![CDATA[10.DEEP Shoot in Chagrin Falls, Ohio]]></title><link>https://www.ruleofnext.com/blogs/editorials/10-deep-shoot-in-chagrin-falls-ohio</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Tue, 18 Jun 2019 21:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-06-01-10xDeep_17-mobile-slider.jpg?v=1560527284</sr:image><description><![CDATA[The 2nd delivery of 10Deep's Spring/Summer 2019 drop is graphic heavy, with generous doses of anime, camouflage, tie-dye, and hand-drawn details. The full collection includes outerwear, long- and short-sleeved shirts, pants, shorts, and headwear. All-over print or patterned options in neutrals contrast with items done in optimistic colors to ride the summer vibe.


Shot on location in Chagrin Falls, Ohio, a charming town with an old school Americana style Main St, with a gazebo on one end and a small waterfall at the other.]]></description></item><item><title><![CDATA[Pleasures Shoot at Record Revolution on Coventry]]></title><link>https://www.ruleofnext.com/blogs/editorials/pleasures-shoot-at-record-revolution-on-coventry</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Tue, 18 Jun 2019 04:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-06-10-_Pleasures_10.jpg?v=1560537872</sr:image><description><![CDATA[For Summer 2019, Pleasures' collection is entitled "The End has No End" and plays with giving new meaning to ordinary people and objects within the context of the collection. The clothes are infused with artwork from Hong Kong’s DJ Healthy and Nashville graphic designer Zach Halfhill.
     
Given Pleasures' roots in music culture, we did this shoot at Record Revolution - one of the oldest independent record stores in the United States, having been open since 1947 in Cleveland's Coventry Village. Everyone from Led Zeppelin, the Who and Lou Reed to Elvis Costello, Patti Smith and Bruce Springsteen frequented the store when they came to Cleveland, as well as more recent artists like Minus the Bear, Gym Class Heroes, Saul Williams and Hank Williams III.]]></description></item><item><title><![CDATA[Sugarhill and Sync Denim Tie-Dye Summer 2019]]></title><link>https://www.ruleofnext.com/blogs/editorials/sugarhill-and-sync-denim-tie-dye-summer-2019</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 13 Jun 2019 21:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-06-01-Sync-Denim_x_Sugar_Hill_15.jpg?v=1560454550</sr:image><description><![CDATA[
Tie-dye is back to dominate Summer 2019. For this shoot, we decided to sync up Sugarhill with Sync Denim for a tie-dye on tie-dye effect. Thanks to the Grog Shop on Coventry for the location.
     ]]></description></item><item><title><![CDATA[Adidas SS19 Editorial]]></title><link>https://www.ruleofnext.com/blogs/editorials/adidas-ss19-editorial</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 26 Apr 2019 18:59:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-04-18-Adidas_7.jpg?v=1556303419</sr:image><description><![CDATA[
As spring slowly gives way to summer, adidas drops some clothing for transitional weather by dropping modernized takes on classic 3 Stripes staples.



Tracksuits, track jackets, tops, shorts, and joggers hit in bright and neutral colors in a range of materials from nylon to fleece to velour.



Standout pieces include this adidas Sportive jacket that was originally released in 1995 and updated with newer materials and fit.



Kick back and relax in soft velour tracksuits or cozy fleece tops and bottoms.



adidas' history with association football/soccer inspires this rugby shirt, that is as cool on the street as it is on the field.


]]></description></item><item><title><![CDATA[Diesel Editorial SS19]]></title><link>https://www.ruleofnext.com/blogs/editorials/diesel-editorial-ss19</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 26 Apr 2019 14:01:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-04-18-Diesel_24.jpg?v=1556287246</sr:image><description><![CDATA[
Italian brand Diesel's Spring 2019 collection is inspired by the the thrill of the race. Extreme sports, motocross, and '90s video game graphics serve as inspiration.



Racing-inspired graphics, hits of bright neon pop colors on neutral bases, and a mix of materials characterize Diesel's Spring 2019.



With the '90s coming back into style, Diesel poked fun at influencers in its ironic marketing campaign.



For this styled shoot, RuleofNext juxtaposed Diesel's Instagram-ready clothes over a mix of urban and rural backdrops.







]]></description></item><item><title><![CDATA[Mí Collection Season 5]]></title><link>https://www.ruleofnext.com/blogs/editorials/mi-collection-season-5-bedford-drop</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 18 Apr 2019 18:19:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/4-12-19_4-MI_COLLECTION_EVENT.jpg?v=1555941086</sr:image><description><![CDATA[ 
Mí Collection, the brainchild of Caij Milan, is a lifestyle brand inspired by the underground creative community. The brand aspires to push out of the box and move in different directions.

Mí Collection can be identified by the brand's iconic bear logos. The bears, Milo, Myez, and Myli, are inspired by the people around us, with the idea that everyone is cool and unique. Like their wearers, the bears continue to grow and develop with each collection.

Season 5 of Mí Collection features a camping theme. On pieces from the collection, Mí bears can be found wearing patterned puffer jackets and beanies, as well as setting up a campsite. 

In addition to a variety of t-shirts and fanny packs, Season 5 of Mí Collection adds a lifestyle element, offering pillows that feature Caij's signature and Mí bears."If you always continue to work on something you have already mastered, you will never grow,' said designer, Caij Milan. 

The 5th collection of Mí Collection dropped with a launch event at Rule of NEXT's Bedford location. Caij's event held the same theme as the collection, with a campsite installation. 
]]></description></item><item><title><![CDATA[ICECREAM Spring 2019 collection shoot @ Mitchell's Van Aken.]]></title><link>https://www.ruleofnext.com/blogs/editorials/icecream-spring-2019-collection-shoot-mitchells-van-aken</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Tue, 12 Mar 2019 18:27:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/IceCream_5.jpg?v=1552406117</sr:image><description><![CDATA[For Spring 2019, ICECREAM looks forward to warmer days with a collection inspired by vintage ice cream parlors and 90s pop culture references.


Beyond just on-body shots of models in product, our team wanted to play with the idea of ice cream. Mitchell's Homemade Ice Cream was kind enough to allow us to use their newest Van Aken District location for our shoot.


The collection is characterized by pastel colors, relaxed fits, and bold branding.


]]></description></item><item><title><![CDATA[Freshie's birthday party @ Next Bedford]]></title><link>https://www.ruleofnext.com/blogs/editorials/freshie-birthday-party-at-next-bedford</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Accumula Collaborator]]></dc:creator><pubDate>Wed, 09 Jan 2019 21:57:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2018-12-27-FEVENT_17_1024x1024_e587b06d-d23f-4152-835a-1c349ea77776.jpg?v=1551818433</sr:image><description><![CDATA[Celebrating your birthday is always a good thing, doing it in your favorite clothing store in Cleveland while surrounded by 150 of your closest friends just makes it that much more special. Shout out to DJ Top Gun, ImFromCleveland, Freshie and all our staff at our Bedford location for making this event a hit. 
Peep our birthday party below for our favorite Rule of Next model, Freshie. 









Photography: Drew Scott]]></description></item><item><title><![CDATA[Pleasures F/W18]]></title><link>https://www.ruleofnext.com/blogs/editorials/pleasures-fw18</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Accumula Collaborator]]></dc:creator><pubDate>Mon, 10 Dec 2018 19:50:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2018-12-6-_PLEASURES_2.jpg?v=1552318528</sr:image><description><![CDATA[No strangers to controversy and subversion, Pleasures has been turning heads since their Los Angeles based inception in 2015. Showcasing off-the-wall graphics and head-scratching text, Pleasures has been the "angsty" staple for celebrities and fashion aficionado's alike. Continuing the inspiration their founder has instilled, FW18 hits heavy with grunge and acid house aesthetics from Gen X Rave culture. 

Industrial Button upGhost TeePaisley Print Denim

Suffering Button Up Killafornia Ringer Tee

Fuzzy Long Sleeve in RedStüssy Bryan Pant in Navy

Waffle Knit Long Sleeve

Good Time Sweater

Deep Pile Coaches Jacket in Tan
 

Photography: Andrew Scott IG: @MechanicalKingdomStyling: Gianmarco Rinaldi IG: @TheRealestMarcoPoloModel: David IG: @Worked2Much]]></description></item><item><title><![CDATA[Diesel F/W 18]]></title><link>https://www.ruleofnext.com/blogs/editorials/diesel-f-w-18</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Gianmarco Rinaldi]]></dc:creator><pubDate>Fri, 02 Nov 2018 20:12:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2018-11-1Diesel-LiftedAInstudio-6_1800x_copy.jpg?v=1544471369</sr:image><description><![CDATA[Originally a small textile factory, Diesel was the product of a friendly agreement between two of the industries greats, Renzo Rosso and Adriano Goldschmied. Founded in 1978 in the town of Molvena, Italy; throughout the decades Diesel has become one of the worlds most recognizable fashion labels. Partly due to ingenious advertising techniques throughout the 90's and the introduction of an "in your face rock and roll" style of dressing, Diesel is showing no signs of slowing down. 



Drawing inspiration from late 90's rave culture as well as modern-day moto-cross, F/W18 features Diesel's iconic branding, cerebral graphics, bright knits and the finest materials they have to offer. 





 
Photography: Gabe Loughney]]></description></item><item><title><![CDATA[IceCream F/W 18 Editorial]]></title><link>https://www.ruleofnext.com/blogs/editorials/icecream-fw-18</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Gianmarco Rinaldi]]></dc:creator><pubDate>Tue, 23 Oct 2018 18:15:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/FRESHIE_9.jpg?v=1540321444</sr:image><description><![CDATA[What started as a meeting between Pharell Williams and Japanese streetwear legend Nigo, BBC/Icecream was born from the idea of allowing anyone to be a billionaire based on how they felt when they looked in the mirror. While BBC took the reigns of streetwear and hip-hop culture, Icecream did the same for skateboarding. 
 

Drawing inspiration from their vintage archives, IceCream returns for F/W 2018 featuring their iconic all-over prints, stylized graphics and logo-heavy merchandise. Styled below with accessories from Stussy, and denim from NEUW and Rollas. 








 

Shop the new FW18 IceCream collection here. 
 
 




 






Photography: Andrew Scott IG: @MechanicalKingdomStyling: Gianmarco Rinaldi IG: @TheRealestMarcoPoloModel: Freshie IG: @YeahFreshie]]></description></item>		
         
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