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<item><title><![CDATA[Palm Angels: Italian Edge, California Motion]]></title><link>https://www.ruleofnext.com/blogs/editorials/palm-angels-italian-edge-california-motion</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[hoodies, palm angels, t-shirts, underground streetwear]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 11 Jun 2026 19:13:57 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/Palm_Angels_IG_1_ff657e19-c991-4705-962a-9b8cbfc428ba.jpg?v=1781205349</sr:image><description><![CDATA[Francesco Ragazzi started with a coffee table book. What emerged was something far more powerful — a brand that moves between two worlds without compromise. Italian luxury meeting California skate. That friction generates signal.
Palm Angels doesn't do quiet. The graphics are bold. The silhouettes are relaxed. The gothic lettering carries intention. These aren't pieces designed to whisper. They're built to be seen by the ones who understand what they mean.
 

 

Big Neck Logo Loose T-Shirt
The logo sits large across the chest, oversized and unapologetic. This is graphic-driven design at its clearest. No subtlety. No decoration masking substance. The loose fit moves the way bodies actually move. Cotton construction keeps it grounded. This reads like streetwear built from observation, not trend forecasting.
 

 

Skull Zipped Loose Hoodie 
The skull motif runs the visual language. Zipped construction offers flexibility. Loose silhouette handles layers. This is the piece that works across seasons because it's built for motion, not for standing still. Gothic aesthetic meets functional design. That's Palm Angels in one piece.
 

The Italian foundation shows — the construction is clean, the details are tight.
But the California energy flows through it all. Relaxed. Rebellious. Refusing to apologize for either side.
This is what happens when a photographer-designer understands that streetwear isn't about fashion cycles. It's about culture moving at street level.
Rule of Next carries Palm Angels because we recognize what Ragazzi built — a brand that earned its place through vision and execution, not hype.
Underground streetwear brands leveled by ruleofnext.com.
Nothing said.
Shop Palm Angels →]]></description></item><item><title><![CDATA[Air Jordan 4 Retro "Toro Bravo": Fire Red Returns]]></title><link>https://www.ruleofnext.com/blogs/editorials/air-jordan-4-retro-toro-bravo-fire-red-returns</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[air jordan, sneaker culture, underground streetwear]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 29 May 2026 20:04:45 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/707724442_18587239525045823_1714963711915468820_n_1.jpg?v=1780085087</sr:image><description><![CDATA[
Launching Saturday (05/30/26) at 10AM EDT.

Style #: FQ8138-600
¡Olé! The Toro Bravo comes back from 2013 in all its bullish glory. Fire Red upper bringing the heat, accented with black and cool Cement Grey. Thirteen years in the archive and it lands exactly as it left — no apologies, no rewrites. Just the original.

Peter Moore's blueprint holds. Low profile. Performance-first.
The floating eyestays and mesh-like panels that made the original feel fresh in '89 are still there, still working. Nike Air cushioning in the heel absorbs impact with every step. Forefoot encapsulated Air keeps the responsiveness tight. The soft foam midsole handles the weight without the bulk. Rubber outsole grounds it — durable traction built for motion, not standing still.

Fire Red against Cement Grey.
This colorway doesn't need to announce itself. The silhouette speaks. The materials speak. The construction speaks. Jumpman logo on the tongue and heel. That's all it needs to say.
Full family sizing — Men's at $220, Grade School, Preschool, and Toddler all available. That's access. That's signal carrying down through generations.
The Toro Bravo doesn't wait. Neither should you.
Saturday morning. Online at 10AM EDT or in-store at both Next locations at regular opening hours. 
Underground sneakers leveled by Rule of Next.
Nothing said.
Shop Air Jordan →]]></description></item><item><title><![CDATA[REPRESENT: BUILT THROUGH MOTION]]></title><link>https://www.ruleofnext.com/blogs/editorials/represent-built-through-motion</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[hoodies, jerseys, represent, t-shirts, underground streetwear]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 21 May 2026 18:50:38 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/Represent_1_IG_f7f66f4c-fbf2-4fc8-a202-531276bac68d.jpg?v=1779390838</sr:image><description><![CDATA[REPRESENT continues refining British streetwear through weight, motion, and lived-in precision. 
Oversized silhouettes, washed graphics, and heavyweight construction come together in a drop that pulls equally from motorsport, western Americana, and underground utility culture without losing cohesion.
 




The Mesh Pegasus Long Sleeve T-Shirt
Channels speed directly into the design language. Mesh construction, layered racing-inspired graphics, and bold sleeve detailing give the piece a feeling of constant movement — technical without becoming sterile. Sport influence rebuilt through underground streetwear proportions.







The British Cowboys Hoodie
Pushes REPRESENT’s western influence further through heavyweight construction and oversized balance, while the Nothing Faster T-Shirt sharpens the same energy beside it. Together they feel connected — Americana, racing culture, and worn graphics colliding naturally instead of feeling manufactured. One built around rugged restraint, the other around pure forward motion.
 




The 24 Hour Service T-Shirt
Closes the drop through garage culture and late-night utility. Faded graphics and vintage automotive influence give the piece the feeling of something found rather than produced — worn into rotation long before it reached the rack.
Built to keep moving.Built to stay worn.
Underground streetwear brands leveled by ruleofnext.com.
Nothing said.
Shop REPRESENT→]]></description></item><item><title><![CDATA[BLDG4: BUILT ON THE BLOCK]]></title><link>https://www.ruleofnext.com/blogs/editorials/bldg4-built-on-the-block</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[bldg4, hoodies, outerwear, underground clothing, underground streetwear]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Wed, 29 Apr 2026 18:46:32 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/BLDG_4_IG_4_020fe1b2-5303-4b16-a8f6-1ea6b2ad8b68.jpg?v=1777578406</sr:image><description><![CDATA[
Some brands build for the moment. BLDG4 builds for what comes after.

Founded on four pillars — self, health, community, future — BLDG4 draws its design language from architecture and industrial culture. Heavy distressing that reads like wear earned over time. Paneling and construction that references the built environment. Graphics that carry union trade energy, street-level history, and the kind of detail that reveals itself the longer you look. New York origin. Industrial backbone. Nothing throwaway.
Two pieces from the BLDG4 outerwear drop surface at ruleofnext.com.
 


Worker Jacket

Brown canvas construction referencing trade workwear — union text across the chest, button collection covering the front panels like a personal archive pinned in place over time. "Building Four. Union of Allied Craftsman." stamped into the fabric like a badge of labor and belonging. Heavy, structured, and worn with the kind of confidence that doesn't need to explain itself. Paired with wheat Timberlands — the workwear connection runs all the way to the ground.
 


La Chateau Hoodie

Charcoal distressed zip-up with button collage arranged into the BLDG4 logo across the chest — dozens of pins from different places, movements, and moments forming a single unified mark. Heavy fleece construction. Raw edges. "Building Four. Union of Allied Craftsman." mirrored and inverted on the hood interior — found only when the hood goes up. That's the detail that separates BLDG4 from everything else. Built for the ones who look closer.
 




BLDG4 doesn't build for the season.

It builds for the block. For the ones still standing after everything else cycles out.
Underground streetwear brands leveled by ruleofnext.com.
Nothing said.
Shop BLDG4→]]></description></item><item><title><![CDATA[FREE reFILLS — FLOYD ON THE PLATFORM]]></title><link>https://www.ruleofnext.com/blogs/editorials/free-refills-floyd-on-the-platform</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[free refills, hoodies, jorts, underground clothing]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Sun, 19 Apr 2026 02:27:59 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/Free_Refills_IG_1_0347f8d9-8f1f-4fda-b479-b19271c68406.jpg?v=1776565836</sr:image><description><![CDATA[The best things in life are free.
FREE reFILLS Readywear has been running that idea as a design philosophy since 2022 — heavyweight construction, sacred imagery, vintage washes, and storytelling that moves through the fabric like a current you don't see coming. This isn't streetwear built for the spotlight. It's built for the platform. The real one. Concrete underfoot, train pulling away, nowhere to be and everywhere to go.
The Floyd drop lands exactly there.
 


Floyd Hoodie
Vintage grey zip-up carrying the full FREE reFILLS universe on its back — literally. World Tour dates printed across the rear panel like a band tee from a show nobody told you about. "FREE reFILLS Readywear" across the bottom in bold block. Front loaded with chaotic graphic energy — fire, movement, irrational beauty. The kind of hoodie that rewards the ones who get close enough to read it.
 


Floyd Jorts
A canvas. Light wash denim cut raw at the hem, covered in patch-style graphics that feel hand-placed rather than manufactured — praying hands, a wizard mid-bolt, flames, World Tour '87 stamped into the leg. Each panel tells a different part of the same story. Worn together with the hoodie they become a full editorial. Worn alone they carry enough weight to stand on their own.
 

 
FREE reFILLS is a service to the underground. No cover charge. No refill limit.
Underground streetwear brands leveled by ruleofnext.com.
Nothing said.
Shop FREE reFILLS→]]></description></item><item><title><![CDATA[Air Jordan 11 Retro Low “University Blue” - A Slice of History]]></title><link>https://www.ruleofnext.com/blogs/editorials/air-jordan-11-retro-low-university-blue-a-slice-of-history</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[air jordan, sneakers, underground streetwear]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Sat, 18 Apr 2026 13:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/AJ_11_Low_IG_9_c359b85a-8683-40f3-aa1e-8b59e693dbd6.jpg?v=1778872257</sr:image><description><![CDATA[
Some sneakers stay on the court.Others leave the arena and become part of the culture.

The Air Jordan 11 Retro Low “University Blue” Style # FV5104-100 belongs to the second category.
Patent leather wrapped in Carolina blue. Clean white upper. Ice outsole underneath. One of the most recognizable silhouettes ever built — stripped down for spring and pushed back into the streets.
For this release we linked with Cleveland’s own Slice City Pizza. Giant slices. Neon walls. Local energy. The kind of spot that understands excess without overexplaining it.


That’s the connection.
The Jordan 11 has never been subtle. Neither is a 32-inch pizza sitting in the middle of the table.

Both take up space naturally.
The “University Blue” colorway pulls directly from Jordan history — North Carolina roots carried from hardwood legend into everyday rotation. Courtside energy turned lifestyle staple. One of the few sneakers that still feels just as sharp decades later.
Under the neon lights at Slice City, the patent leather catches differently. Less performance shoe. More cultural artifact reclaimed in real time.

A giant slice of Jordan history.
Air Jordan 11 Retro Low “University Blue.”Dropped 4/18 at Rule of Next. SOLD OUT.
Underground sneakers leveled by ruleofnext.com.
Nothing said.
Shop Air Jordan →]]></description></item><item><title><![CDATA[CAMPUS GOODS LA — VALOR IN THE NOCTURNE]]></title><link>https://www.ruleofnext.com/blogs/editorials/campus-goods-la-valor-in-the-nocturne</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[campus goods la, hoodies, jerseys, sweatpants, t-shirts]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Mon, 13 Apr 2026 01:02:40 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/Campus_Goods_IG_1_a2d7dfcc-7f52-4157-bd0a-2638c6d1168c.jpg?v=1776565386</sr:image><description><![CDATA[
Campus Goods LA doesn't look back with regret. It looks back with intent.

Pulling from the visual archive of collegiate athletics — varsity culture, team graphics, old-school sport energy — Campus Goods LA rebuilds those references into something that moves forward. Not a throwback. Not a costume. Just pieces that carry the weight of where style actually came from before it got polished into something unrecognizable.This drop runs two directions at once.

Valor Varsity Polo
Varsity energy stripped of the institution. The polo silhouette rebuilt with Campus Goods LA's graphic sensibility — bold, oversized, and carrying the kind of collegiate authority that doesn't require a campus ID. Valor in the name. Meant in the construction.
 


Nocturne Zip Up Hoodie

After dark energy in a zip-up format. Nocturne moves quieter than the Valor but hits just as hard — heavyweight construction, graphic detailing that reveals itself up close, and the kind of hoodie that wears like a uniform for the ones who keep their own hours. Late nights. Long drives. No explanation required.
 

Nocturne Sweatpants
The set completes itself. Same after-dark frequency as the hoodie — relaxed silhouette, graphic detail, built for motion and comfort without sacrificing the visual weight. Wear them together or let them run separate. Either way they carry the Campus Goods LA signal forward.Valor by day. Nocturne by night.
 

 
Campus Goods LA Valor by day. Nocturne by night.
Underground streetwear brands leveled by ruleofnext.com.
Nothing said.
Shop Campus Goods LA →]]></description></item><item><title><![CDATA[Anti Social Social Club — Mind Games in the Dark]]></title><link>https://www.ruleofnext.com/blogs/editorials/anti-social-social-club-mind-games-in-the-dark</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[anti social social club, underground clothing, underground streetwear]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Sun, 05 Apr 2026 22:10:59 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/Anti_Social_Club_IG_2_1_99c3c484-2080-4bef-9fc2-d126e55f00e1.jpg?v=1775427159</sr:image><description><![CDATA[Some brands want to be liked. Anti Social Social Club never did.
Born from personal frustration and social isolation, ASSC built a signal out of silence — a name that said everything about being in the minority while the mainstream kept moving past. No explanation. No apology. Just pieces that hit exactly the nerve they were meant to.
This drop carries that same energy.
 



Rhinestone Mind Games T-Shirt
Mind games spelled out in rhinestones. Not subtle. Not trying to be. This is ASSC at full volume — graphic-heavy, unapologetic, and wearing its psychology on the outside where everyone can see it and most won't understand it. Rhinestone finish catches light the same way the brand catches attention — on its own terms.
 

 

I Glow In The Dark Hoodie
Invisible until the lights go out. Then everything changes. The glow-in-the-dark execution isn't a gimmick — it's the whole idea. ASSC has always operated in the space between seen and unseen, between in and out, between the club and everyone standing outside it. This hoodie just makes it literal.
Anti Social Social Club doesn't break the rules. It just never agreed to them in the first place.
Underground streetwear brands leveled by ruleofnext.com.
Nothing said.

Shop Anti Social Club →
]]></description></item><item><title><![CDATA[Almost Someday — Paradise Found. Underground Kept.]]></title><link>https://www.ruleofnext.com/blogs/editorials/almost-someday-paradise-found-underground-kept</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[almost someday, hoodies, sweatpants, underground clothing, underground streetwear]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Sun, 29 Mar 2026 23:53:27 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/ALMOST_SOMEDAY_IG_1_56bb354b-05dc-4da4-9132-d730496b867f.jpg?v=1774829562</sr:image><description><![CDATA[
Almost Someday doesn't do quiet summers.

This drop arrives loud and warm — graphic heat turned all the way up, silhouettes built wide, and a palette that hits like the last day before everything gets serious again. Paradise and Palace. Two sets. One frequency.
 

Paradise Hoodie
Oversized warmth wrapped in summer graphics that feel like a postcard from somewhere the mainstream hasn't found yet. Green base, bold imagery, the kind of hoodie that makes July feel like a statement. Loud enough to be seen. Underground enough to mean something.
 

Paradise Flare Sweatpants
Wide leg. Graphic heat running down the side. These don't taper — they open up, the way summer should. Matched to the hoodie or worn alone, they move with the same forward energy Almost Someday always carries.
 



Palace Hoodie
A different energy from the same frequency. Palace brings a warmer palette — graphic-heavy, sun-soaked, built for the ones who run their own season regardless of the calendar.
 



Palace Flare Sweatpants
Flared silhouette. Bold graphics. The kind of sweatpants that aren't trying to be subtle — and don't need to be. Almost Someday keeps moving forward. These keep up.
Underground streetwear brands leveled by ruleofnext.com.
Nothing said.
Shop Almost Someday →]]></description></item><item><title><![CDATA[Air Jordan 14 Retro 'Black/University Blue' - The Ferrari Doesn't Wait]]></title><link>https://www.ruleofnext.com/blogs/editorials/air-jordan-14-retro-black-university-blue-the-ferrari-doesnt-wait</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[air jordan, sneaker culture, underground streetwear]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Sun, 22 Mar 2026 01:58:18 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2_AJ14_IG_6_d99df4f4-164e-47eb-bfc1-8d2418c62633.jpg?v=1774144750</sr:image><description><![CDATA[Launching Saturday (03/21/26) at 10AM.

Style #: 487471-007

 

Twenty years is a long time to wait. The Air Jordan 14 "Black/University Blue" doesn't apologize for it.
First released in 2006 as a nod to Michael Jordan's Tar Heel roots, this retro returns for its 20th Anniversary exactly as it left — black nubuck upper, University Blue accents along the midsole, heel tab, and Jumpman logo, and that unmistakable Ferrari-inspired shank plate running underneath. Speed aesthetic. No shortcuts. No revisions. Just the original, back on the road.
 

The AJ14 was always different. 
While other Jordans carried obvious basketball DNA, the 14 moved like a sports car — aerodynamic lines, low profile, built for motion. It wasn't loud. It was precise. That's exactly why it lands clean in the underground. No need to announce itself.
 

Black nubuck wears in. University Blue stays sharp. 
Chrome detailing catches light without chasing it. This is a silhouette that understands restraint — and rewards the ones who do too.Twenty years in the archive. One day to get it.
Available now at ruleofnext.com.
Underground sneakers leveled by ruleofnext.com.
Nothing said.
Shop Air Jordan →]]></description></item><item><title><![CDATA[What's the point. TRUCE.]]></title><link>https://www.ruleofnext.com/blogs/editorials/whats-the-point-truce</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[hoodies, outerwear, sweatpants, t-shirts]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Tue, 10 Mar 2026 00:01:02 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/sj01_0a4ebf83-1075-4305-90f9-58fafa1f198a.jpg?v=1773100868</sr:image><description><![CDATA[
What's the point.
TRUCE sits in the space between two worlds — West Coast skate and surf roots, Midwest garages and blue-collar grind. Relaxed when the road opens up. Focused when it’s time to work. The kind of rhythm that built streetwear before it became a business.

TRUCE doesn’t pretend.
The Skeleton Leather Jacket leads the charge — a full spine and rib cage laid across black leather like an x-ray of the culture itself. Nothing hidden. Structure exposed. Streetwear down to the bone.


The rest of the drop moves in that same spirit.
The Repair Leopard Hoodie and Repair Leopard Sweatpants carry the marks of wear like a badge of honor — not pristine, not polished, but built for motion. The Flame Long Sleeve T-Shirt pushes the energy further, fire rising from the hem like heat from pavement after a long drive.

Nothing staged. Nothing overthought. Just culture with the bones showing.
Underground streetwear brands leveled by ruleofnext.com.
Nothing said.
Shop Truce →]]></description></item><item><title><![CDATA[Air Jordan 5 Retro “Wolf Grey” — Quiet Power, No Apologies]]></title><link>https://www.ruleofnext.com/blogs/editorials/air-jordan-5-retro-wolf-grey-quiet-power-no-apologies</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[air jordan, sneakers]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 26 Feb 2026 02:41:20 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/Air_Jordan_5_Retro_Wolf_Grey_IG_2_f21ec8c2-a8bd-471e-aace-96ae6c004903.jpg?v=1773958226</sr:image><description><![CDATA[
Launching Saturday (02/28/26) at 10AM.

Style #: DD0587-002

 

Some sneakers scream. The Air Jordan 5 “Wolf Grey” doesn’t have to.
Born from the original 1990 silhouette, this pair carries the DNA of flight — fighter plane–inspired lines, that unmistakable bump-out collar, and the lace toggle that locked in a generation. But Wolf Grey strips it down. No loud color blocking. No circus energy. Just cold precision.
 




Light Graphite. White. Wolf Grey.

A palette that moves in silence but lands heavy.
The translucent outsole glow, the sculpted midsole teeth, the visible Air-Sole units in heel and forefoot — performance architecture disguised as understatement. Herringbone traction grips like it still expects hardwood beneath it. And that’s the point. Heritage built for motion, even when you’re standing still.
 





Wolf Grey doesn’t chase attention. It absorbs it.
Premium isn’t loud. It’s controlled. It’s composed. It’s stepping into a room and not explaining yourself.
 



Game shoe lineage. Street execution.

Underground sneakers leveled by ruleofnext.com.
Nothing said.
Shop Air Jordan →]]></description></item><item><title><![CDATA[Elohm Freshman 15]]></title><link>https://www.ruleofnext.com/blogs/editorials/elohim-freshman-15</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[elohm, sweatpants, sweatshirts, t-shirts]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 05 Feb 2026 03:42:16 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/Freshman_15-4_a954f0d8-41b4-49b4-9655-c7e935c4ae86.jpg?v=1770263166</sr:image><description><![CDATA[Freshman year isn’t about weight — it’s about pressure. New rooms, new rules, a world already telling you what you’re supposed to become. Freshman 15 is that brief window before the grind hardens, when instinct still runs the show and the future hasn’t sold itself as mandatory. Elohm captures that moment — irreverent, restless, observant — standing just outside the adult bargain of trading time for approval. 


These limited releases don’t dress for the rat race. They sit with it, watch it, and refuse to rush. Graphics feel lived-in, thermals and layers work like uniforms for long nights, shared rooms, corner stores, and unfinished thoughts. There’s no substitute offered here — because there doesn’t need to be one. This is youth recognizing the system early, not to escape it, but to keep it in its place.

Freshman 15 isn’t something you get back. It only happens once — when the world starts asking for everything, and you’re still deciding what you’re willing to give.
Underground streetwear brands leveled by ruleofnext.com.
Nothing said.

Shop Elohm →

Shine HoodieShine SweatpantsOutcast T-ShirtKraynium T-ShirtMowthful ThermalHide Yor I's Thermal

]]></description></item><item><title><![CDATA[Needlework doesn’t shout. It spreads.]]></title><link>https://www.ruleofnext.com/blogs/editorials/needlework-doesn-t-shout-it-spreads</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[needlework, sweatshirt, t-shirt]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 22 Jan 2026 23:37:34 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/needlework_IG_6_43ac1947-1e64-4100-91ab-e8c055a9eeb9.jpg?v=1770262121</sr:image><description><![CDATA[This drop moves through layered thermals and heavy graphics built for real use—street-level, day-to-night, no wasted motion. Pieces that work alone or stack up when the temperature drops. The message stays consistent: repeat visibility, quiet force.



Keep The Faith Thermal 
Doubles down on belief and repetition, pairing symbolism with function.




The All Over Thermal 

Brings full-coverage graphics with a lived-in feel—meant to be worn hard, not preserved.

The Angel of God T-Shirt 
Anchors the set—bold imagery, direct statement, no explanation required.
This is underground efficiency. Graphics that travel. Layers that last. Streetwear that moves through the city without asking permission.
Underground streetwear brands leveled by ruleofnext.com.
Nothing said.

Shop Needlework →
]]></description></item><item><title><![CDATA[Honor the Gift — Indigo in Plain Sight]]></title><link>https://www.ruleofnext.com/blogs/editorials/honor-the-gift-indigo-in-plain-sight</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Sat, 10 Jan 2026 04:34:50 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/HONOR_THE_GIFT_IG_1_abc8a1e8-b267-4dcb-908f-a4b36aedd264.jpg?v=1769124907</sr:image><description><![CDATA[Not everything underground needs to shout.
This drop from Honor The Gift moves differently — understated silhouettes, textured patterns, and branding that sits just below the surface. Pieces designed to blend in at first glance, then reveal themselves the longer you look.
Indigo Cover Shirt
Workwear energy, softened and reworked. The indigo pattern carries movement without noise — structured enough to stand alone, subtle enough to disappear into the room. Built for layering, built for longevity.


Indigo Wide Leg Pants

Flow over formality. A wide leg cut that feels relaxed but intentional, finished in indigo tones that act like visual static — present, but never loud. A silhouette that moves naturally with the body.

Art Knit Hoodie
This is where branding goes quiet. Large-scale logo work woven directly into the knit, not stamped on top. Texture replaces contrast. The result is a hoodie that reads clean from afar and detailed up close — camouflage for those who don’t need attention.



Together, these pieces reflect a different side of Honor The Gift — confident enough to pull back. No excess. No wasted motion. Streetwear designed to live in the world, not sit on top of it.
Underground streetwear brands leveled by ruleofnext.com.
Nothing said.

Shop Honor the Gift →
]]></description></item><item><title><![CDATA[PRVT LBL — Cut from the basement.]]></title><link>https://www.ruleofnext.com/blogs/editorials/prvt-lbl-cut-from-the-basement</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[cargo pants, denim, hoodies, prvtlbl]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Mon, 22 Dec 2025 05:41:46 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/PRVT_LBL_IG_8_ab4fac20-19f8-4e88-951f-a100313ceebb.jpg?v=1766445748</sr:image><description><![CDATA[PRVT LBL isn’t a label you discover through ads.
It surfaces quietly — cut-and-sew from the base of Rule of Next. Built in real time, stitched with intention, and left unannounced. No middlemen. No gloss. Just originals made the long way.
This drop carries weight. Not trends — presence.
Varsity Jacket
Classic structure rebuilt from below. Heavy body, sharp lines, and that familiar-but-foreign feeling that only comes from pieces made outside the system. A jacket meant to age, not expire.

 


Stacked Rhinestone Jean

Stacked silhouette with just enough shine to catch light without chasing it. Rhinestones placed with restraint. Movement built in. Loud only if you’re paying attention.

 

Ripped Rhinestone Hoodie
Distressed on purpose. Studded with intention. This isn’t damage — it’s character. A hoodie that looks lived in because it’s meant to be.






Stacked Camo Studded Pant 
Utility meets defiance. Camo treated as texture, not costume. Studded accents tighten the profile while keeping the edge raw. Built to move, built to last.



 




PRVT LBL exists for the ones who never needed permission.
Slow fashion with sharp edges. Pieces that speak louder over time — not at release.
Underground streetwear brands leveled by ruleofnext.com.
Nothing said.
Shop PRVT LBL →
]]></description></item><item><title><![CDATA[Almost Someday — Leveled Up from the Underground Edge]]></title><link>https://www.ruleofnext.com/blogs/editorials/almost-someday-leveled-up-from-the-underground-edge</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[almost someday, hoodies, jackets]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 11 Dec 2025 17:57:38 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/ALMOST_SOMEDAY_IG_1_6dcc7009-6294-4596-a97f-c27364685503.jpg?v=1765475861</sr:image><description><![CDATA[Almost Someday sits in that tension point between mainstream heat and underground intent — pushing limits quietly while the rest chase noise. Their newest pieces carry that same forward-only motion: bold graphics, heavy detailing, and silhouettes built for people who don’t hesitate.
Moto Knit Jacket
Racing graphic energy reimagined through Almost Someday’s lens — loud without shouting, sharp without trying. Woven logos, colorblocking, and garage-level swagger tightened into a knit you won’t find anywhere near the mainstream. Fast, but still underground.

 

Someday Athletics Hoodie
A varsity-coded statement piece with unapologetic attitude — crest, stars, sleeve hits, and studded details that turn a hallway into a runway. Built for movement, confidence, and anyone who refuses to shrink their presence. Grit with a clean finish.

 

Almost Someday doesn’t wait for trends. They push through them. Forward motion only — never wavering.
Shop Almost Someday →]]></description></item><item><title><![CDATA[Godspeed — Heat From the New York Underground]]></title><link>https://www.ruleofnext.com/blogs/editorials/godspeed-heat-from-the-new-york-underground</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[accessories, godspeed, shirts, underground clothing, unseen appaerel]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 04 Dec 2025 21:56:09 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/Godspeed-IG_001_f1a9b6b5-1aaa-4ea1-9aa2-f577322211dd.jpg?v=1764886418</sr:image><description><![CDATA[Godspeed doesn’t chase the spotlight — it bends it. Born from the backstreets of New York, the brand builds graphic-heavy pieces that feel like artifacts pulled from a city that never sleeps and never apologizes. No mission statement. No brand manifesto. Just raw visual language shaped by concrete, fire escapes, and late-night motion.
Two new heaters surface from the Godspeed vault:


ON THE RUN LONG SLEEVE
Lowrider energy. Desert haze. Dice swinging in the mirror. A getaway scene frozen mid-motion. Godspeed’s signature chaos — cinematic, dirty, and unmistakably NY. Perfectly distressed, perfectly loud in all the right places, and still quiet enough for those who move unseen.
 


 



 


HOLLYWOOD INFERNO LONG SLEEVE
A scorched dreamscape — Hollywood burning in pixelated flames, flipped through a street-level lens. Retro heat meets underground grit. The kind of graphic that doesn’t ask for attention… it takes it. Built for nights when the city feels too hot to hold.
 

 

 



 
Godspeed’s work hits different because it comes from below the surface — where artists make what they want, not what they’re told. These pieces aren’t trend-chasing. They’re world-building. Grit, motion, escape… all captured in ink.
True treasures stay underground.
Unseen. Unknown. Nothing said.
Shop Godspeed →
T-Shirts, hoodies, sweatshirts, hats, and more — limited releases.]]></description></item><item><title><![CDATA[Needlework Fall Looks from the Underground]]></title><link>https://www.ruleofnext.com/blogs/editorials/needlework-fall-looks-from-the-underground</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[accessories, hats, hoodies, needlework]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Wed, 19 Nov 2025 21:28:03 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/Needle-IG_010.jpg?v=1763588573</sr:image><description><![CDATA[
 
Some brands yell. Needlework doesn’t.
It moves beneath the surface — unseen, unknown — where the real treasures always are.
Built with a slow hand and intention, every piece carries weight, spirit, and the quiet confidence of underground craft.
This week, three new artifacts surface from the Needlework vault:

 

 

 



 
HEAVENLY BLESSING ZIP UP
A collage of faith, iconography, and street scripture — printed like a silent prayer whispered through fabric. The kind of hoodie that feels discovered, not bought. Heavy, layered, made to outlast trends.



 

 

 
DIVINE FAITH HOODIE
Angels, crosses, and symbols of devotion drift across a black fleece canvas. Nothing mass-produced. Nothing rushed. Just pure underground storytelling stitched with intention and a slow hand.

 

 
NEEDLEWORK KNIT BOX HAT
Hand-worked texture. No machines pushing pace. Each knit a reminder that some things are worth doing the long way. Warm, raw, imperfect in all the right places — the mark of a maker, not a factory.

 
Needlework doesn’t follow seasons or chase attention.It stays close to the craft — patient, deliberate, and built to outlast trends.These aren’t hype pieces. These are relics from below the surface… the kind you only find if you’re already tuned in.
 
True treasures are found underground.Unseen and unknown.
Hats, hoodies,and more — limited releases.
Nothing said.]]></description></item><item><title><![CDATA[Back from the Underground: Ed Hardy Fall 2025 - Hard]]></title><link>https://www.ruleofnext.com/blogs/editorials/back-from-the-underground-ed-hardy-fall-2025-hard</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[cargo pants, graphics, hoodies, outwear]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Mon, 27 Oct 2025 04:46:09 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/Ed_Hardy_IG_1_983ea6a0-a630-40e1-a6f3-8edb63c4872b.jpg?v=1761540461</sr:image><description><![CDATA[ 

A symbol once etched into the muscle of 2000s pop culture is roaring back with flame-drenched grit and unapologetic edge. Ed Hardy—tattoo culture's iconic crossover into fashion—has been revived with a street-level remix for the underground.

Forget the mall-core memory. This is not nostalgia. It’s reclamation.
The Tiger Flame Boxy Zip Hoodie Hits first—jet black, oversized, studded with rhinestones across the chest, sleeves lit with flame graphics, and a back piece that resurrects Hardy’s original iconography with dangerous clarity. The Fire Skull Baggy Twill Cargo locks it in with snake prints, tiger hits, and a searing skull rising from the hem—all rendered in bold brushstroke styling that could only belong to this brand.
Then there’s the Panther Flame Hoodie in off-white. Rich in contrast, its sleeves wrap with coiled serpents and daggered vines. Paired with the dotted denim, the full fit reads like a page out of an outlaw manga—stylized rebellion at its sharpest.
These pieces weren’t made to blend. They were made to burn. They carry the inked spirit of Ed Hardy, but stripped of celebrity gloss. This is raw streetwear for those who know the signal.
Unseen. Nothing said. Shop underground streetwear.




]]></description></item><item><title><![CDATA[DENIM TEARS FALL LOOKBOOK]]></title><link>https://www.ruleofnext.com/blogs/editorials/denim-tears-fall-lookbook</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[denim tears, hoodies, outwear, shirts, sweatpants]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Tue, 14 Oct 2025 00:46:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/Denim_Tears_IG_8.jpg?v=1760834797</sr:image><description><![CDATA[


Mono Cotton Wreath Hoodies and Sweatpants / Cotton Wreath Pajama Shirt / Ripstop Army Jacket
The latest fall drop from underground streetwear force Denim Tears reimagines American iconography through the lens of cultural memory. At the center: the cotton wreath motif, stamped unapologetically across hoodies, pajama shirts, and sweatpants in deep autumn tones. Each piece feels ritualistic, designed not just to be worn but witnessed.
Styled amidst cornstalks, chrysanthemums, and chainlink fences, the lookbook hits like fall but wears year-round—an underground uniform rooted in ritual, resistance, and rhythm. From the mono-set sweats to the camo ripstop jacket with corduroy collar, these pieces walk the line between uniform and protest.
This is Denim Tears doing what it does best—channeling generational weight into silhouette and symbol.
Nothing said ;)






]]></description></item><item><title><![CDATA[PRVT LBL Jerseys: Signal in the Static]]></title><link>https://www.ruleofnext.com/blogs/editorials/prvt-lbl-jerseys-signal-in-the-static</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[hoodies, jerseys, prvtlbl, streetwear]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 26 Sep 2025 23:47:31 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2025-02-19_11-29-44_2_3d639eb3-8d1c-4081-8b02-cd40b04b1784.jpg?v=1759526837</sr:image><description><![CDATA[
Some pieces don’t need captions. They don’t trend. They transmit.
The new PRVT LBL jersey lineup drops into a different frequency. Shot in a garage where wrenches still hang heavier than WiFi, this capsule is a tribute to underground speed, post-iron curtain freedom, and the slow burn of style that lusters with time.
Call it retro. Call it raw. Call it real.
The Fast Jersey, The Berlin Hoodie, and The Prague Jersey are less about nostalgia and more about memory in motion. They echo when the Berlin Wall fell and the world cracked open for a moment. Hope moved fast. Culture followed.
This isn’t about big logos or heritage callbacks. This is about unfiltered signal. Graffiti energy. Worn-in denim. Gas station light. Analog rhythm. Tape deck pace.
The underground doesn’t need a campaign. It doesn’t need a creative director. It moves because it must. Because it’s efficient. Because it’s true.
And these jerseys? They move like that. Dropped without noise. Made for motion. Built with fabric that feels like the 90s and fits like right now.
A few of us are still tuned in.
The rest are still scrolling.
Original cut-and-sew streetwear from the underground - Nothing said.
Shop what's next: PRVT LBL




]]></description></item><item><title><![CDATA[Billionaire Boys Club | Fall Layers: Work + Leisure]]></title><link>https://www.ruleofnext.com/blogs/editorials/billionaire-boys-club-fall-layers-work-leisure</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[billionaire boys club, track jacket, track pants]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Tue, 02 Sep 2025 01:02:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/BBC_IG_1_a57df906-8d81-4fd1-95cf-45153e372511.jpg?v=1759374042</sr:image><description><![CDATA[
Fresh for fall, two staples from Billionaire Boys Club land with function and flex in mind. These aren't just pieces—they're statements. Built for movement, made for moments.
Mixer Workmans Jacket (Red/Green Plaid) A nod to industrial grit with a flash of color. This relaxed-fit jacket layers plaid over workwear DNA, finished with the iconic astronaut patch and subtle back branding. Equal parts utility and signal. Built for the day-to-day, designed for the underground.
BB Soundcheck Track Jacket + Bass Pants (Winter White) From rehearsal to replay, this matching set dials up the clean. Winter White base, racing-stripe edge, astronaut logo locked on. The Soundcheck Set hits the sweet spot: sport meets signal. Comfortable enough to move in, sharp enough to stand out.

Billionaire Boys Club was born in the stars, but always kept its feet in the streets. Founded by Pharrell Williams and NIGO, BB has always straddled the space between bold and unseen. At Rule of Next, we carry it not for the logo—but for the legacy.
Explore what’s next: Shop Billionaire Boys Club
Nothing said.


]]></description></item><item><title><![CDATA[Pleasures]]></title><link>https://www.ruleofnext.com/blogs/editorials/pleasures-1</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 19 Mar 2020 04:00:01 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2020-3-10-Pleasures-Campaign.jpg?v=1584551263</sr:image><description><![CDATA[
In your face and irreverent, Pleasures SS20 features new graphic styles with the brand's '90s alternative aesthetic. The sought after pieces include artwork that references pop culture, music, and movies. 









]]></description></item><item><title><![CDATA[Versace Jeans Couture]]></title><link>https://www.ruleofnext.com/blogs/editorials/versace-jeans-couture-1</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 19 Mar 2020 04:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2020-3-10-Versace_Jeans_Couture-Campaign_35.jpg?v=1584637524</sr:image><description><![CDATA[
Premium streetwear at its finest, this Light Sweater by Versace Jeans Couture features a zip-up closure and an eye-catching tropical baroque print. It also comes with front pockets and ribbed waist and cuffs.







]]></description></item><item><title><![CDATA[Purple Denim]]></title><link>https://www.ruleofnext.com/blogs/editorials/purple-denim-1</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Wed, 18 Mar 2020 04:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2020-3-10-Purple-Brand-Campaign_6.jpg?v=1584550611</sr:image><description><![CDATA[
This Denim Jacket by Purple Denim features an eccentric design with its multi-color, paint splash patterns over a breathable cotton blend fabric. It is lightweight to deliver all-day comfort while its multi-pocket design offers extra storage.





]]></description></item><item><title><![CDATA[Store Closings | COVID-19 Announcement]]></title><link>https://www.ruleofnext.com/blogs/editorials/store-closings-covid-19-announcement</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Accumula Collaborator]]></dc:creator><pubDate>Tue, 17 Mar 2020 21:08:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/Store-Closing-Blog-2020-03-17_232048c9-8333-46ea-80cf-746ed21de903.jpg?v=1584479307</sr:image><description><![CDATA[
From the entire Rule of Next family, we would like to wish everyone well during these uncertain times. The safety and health of our customers and staff come first. As a trusted member of the community, we are taking proactive measures to limit the exposure of the COVID-19 Virus by closing our Next Akron, Beachwood, and Bedford locations (effective 1 PM 03/17) until further notice.

In the meantime, feel free to visit us online at ruleofnext.com. Our shipping and customer service departments are open as usual to help you with your online order. Should you have any questions, feel free to contact us by email (support@ruleofnext.com) or phone (833-256-7854). We are here to help.

We look forward to welcoming everyone back and opening our doors again soon! Thank you for your continued support and understanding.

Be Well - Rule of Next Staff]]></description></item><item><title><![CDATA[BWood NYC]]></title><link>https://www.ruleofnext.com/blogs/editorials/bwood-nyc-1</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Mon, 16 Mar 2020 04:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2020-3-10-Bwood_NYC-Campaign_2.jpg?v=1584371369</sr:image><description><![CDATA[








]]></description></item><item><title><![CDATA[G-Star RAW]]></title><link>https://www.ruleofnext.com/blogs/editorials/g-star-raw-2</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 13 Mar 2020 04:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2020-3-10-G-Star-Campaign_28.jpg?v=1584371693</sr:image><description><![CDATA[
G-Star RAW SS20 features new washes and styles of the brand's iconic 3D constructed denim along with a new assortment of warm weather-ready tops and jackets to complete your G-Star look.









]]></description></item><item><title><![CDATA[Kappa]]></title><link>https://www.ruleofnext.com/blogs/editorials/kappa-1</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 13 Mar 2020 04:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2020-3-10-Kappa-Campaign_7.jpg?v=1584370947</sr:image><description><![CDATA[
Kappa is an Italian sportswear brand with a rich history that is known for fusing athletic wear and streetwear. Kappa's famous "Omni" logo represents gender equality, sportsmanship, and authenticity.









]]></description></item><item><title><![CDATA[EN | NOIR]]></title><link>https://www.ruleofnext.com/blogs/editorials/en-noir</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Tue, 10 Mar 2020 04:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2020-3-4_En_Noir_Campaign_20.jpg?v=1583855349</sr:image><description><![CDATA[








]]></description></item><item><title><![CDATA[Nike Women's]]></title><link>https://www.ruleofnext.com/blogs/editorials/nike-womens</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Mon, 09 Mar 2020 04:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2020-3-3_Nike_Womens_5.jpg?v=1583855620</sr:image><description><![CDATA[






]]></description></item><item><title><![CDATA[Nike Sportswear]]></title><link>https://www.ruleofnext.com/blogs/editorials/nike-sportswear-1</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Sun, 01 Mar 2020 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2020-2-27_Nike_Apparel_Campaign_17.jpg?v=1583157440</sr:image><description><![CDATA[








]]></description></item><item><title><![CDATA[Air Jordan]]></title><link>https://www.ruleofnext.com/blogs/editorials/air-jordan</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 28 Feb 2020 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2020-2-27_Jordan_Apparel_Campaign_28.jpg?v=1582902347</sr:image><description><![CDATA[
The Jordan 23 Engineered collection fuses the latest innovations with Jordan heritage to form something wholly new - a modern expression of basketball culture. ⁠









]]></description></item><item><title><![CDATA[Kollar]]></title><link>https://www.ruleofnext.com/blogs/editorials/kollar</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 21 Feb 2020 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2020-2-17-Kollar_Campaign_15.jpg?v=1582308768</sr:image><description><![CDATA[





 ]]></description></item><item><title><![CDATA[Ksubi]]></title><link>https://www.ruleofnext.com/blogs/editorials/ksubi</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 21 Feb 2020 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2020-2-17-Ksubi_Campaign_18.jpg?v=1582307870</sr:image><description><![CDATA[
Shedding its adolescent image to become an established label with a distinct identity, Ksubi has evolved into one of the most respected Australian fashion brands of today.⁠⠀






]]></description></item><item><title><![CDATA[Purple Denim]]></title><link>https://www.ruleofnext.com/blogs/editorials/purple-denim</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 20 Feb 2020 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2020-2-7-_Purple_Denim-IG_2.jpg?v=1582213508</sr:image><description><![CDATA[

 


]]></description></item><item><title><![CDATA[BWood NYC]]></title><link>https://www.ruleofnext.com/blogs/editorials/bwood-nyc</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Tue, 18 Feb 2020 19:32:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2020-2-7-Bwood_NYC_7.jpg?v=1582054354</sr:image><description><![CDATA[
Rebellious and whimsical, independent brand BWOOD by Brian Wood makes conversational and thought-provoking pieces offering empowering social statements to those who wear them. The brand's signature conceptual style fuses meticulous detailing, tech fabrications and mashup designs with a nod to popular culture.⁠



]]></description></item><item><title><![CDATA[G-Star RAW]]></title><link>https://www.ruleofnext.com/blogs/editorials/g-star-raw-1</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Sun, 16 Feb 2020 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2020-2-7-_G-Star-IG_5.jpg?v=1582054873</sr:image><description><![CDATA[




]]></description></item><item><title><![CDATA[Billionaire Boys Club]]></title><link>https://www.ruleofnext.com/blogs/editorials/billionaire-boys-club</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 06 Feb 2020 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/BBC_Campaign_2020-1-30_39.jpg?v=1581523444</sr:image><description><![CDATA[








]]></description></item><item><title><![CDATA[Ray Jr Rule of Next Photoshoot]]></title><link>https://www.ruleofnext.com/blogs/editorials/ray-jr-rule-of-next-photoshoot</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Sun, 02 Feb 2020 21:16:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-12-12-Ray_Jr_Feature_2_2048_1074.jpg?v=1580851734</sr:image><description><![CDATA[
In the summer of 2019, Ray Jr directed his first film, “Rent Due,” which is a comedy based on two cousins who were late on paying their rent while figuring out a means to pay for it. The movie was a huge hit in many different cities, catching the interest of Starz network. This past weekend in Cleveland, he premiered his second movie “What If,” a documentary about Cleveland Basketball great Damon Stringer, which was well received.
We were able to get Ray Jr. into our photo studio to chop it up with him about some of the projects he has going on and his journey to becoming a multifaceted creative. 




 ]]></description></item><item><title><![CDATA[Siberia Hills]]></title><link>https://www.ruleofnext.com/blogs/editorials/siberia-hills</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 31 Jan 2020 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_desktop_copy_copy_copy_a77f60b7-5b29-4b10-8d4f-2db229fc4568.jpg?v=1580490954</sr:image><description><![CDATA[
Siberia Hills FW19 "Blood Red Himalayas" combines dark mystical artwork with tie-dye and patchwork elements to an extreme vision of the brand's signature look.⁠⠀⁠⠀






]]></description></item><item><title><![CDATA[Nike ACG]]></title><link>https://www.ruleofnext.com/blogs/editorials/nike-acg</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Thu, 30 Jan 2020 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_desktop_copy_copy_copy_f1522920-0cca-4e2a-ae3e-d49ea7de951a.jpg?v=1580412007</sr:image><description><![CDATA[








]]></description></item><item><title><![CDATA[Air Jordan x  St. Germain]]></title><link>https://www.ruleofnext.com/blogs/editorials/air-jordan-x-st-germain</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Wed, 29 Jan 2020 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_desktop_copy_copy_copy.jpg?v=1580319669</sr:image><description><![CDATA[





]]></description></item><item><title><![CDATA[Marc Jacques Burton]]></title><link>https://www.ruleofnext.com/blogs/editorials/marc-jacques-burton</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 24 Jan 2020 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_desktop_copy_9d97c7f0-29a8-4f8c-98de-41890447b5a8.jpg?v=1579878340</sr:image><description><![CDATA[








]]></description></item><item><title><![CDATA[Gala]]></title><link>https://www.ruleofnext.com/blogs/editorials/gala</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Tue, 21 Jan 2020 18:51:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_desktop_copy_copy_391da0d7-4731-4b9d-ac4c-99fcf0a89fc5.jpg?v=1579878649</sr:image><description><![CDATA[




]]></description></item><item><title><![CDATA[Kappa]]></title><link>https://www.ruleofnext.com/blogs/editorials/kappa</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Wed, 08 Jan 2020 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_desktop_copy_728a9df6-0014-40ba-9284-91869929c819.jpg?v=1578511743</sr:image><description><![CDATA[




]]></description></item><item><title><![CDATA[Keith Haring x Diamond Supply Co.]]></title><link>https://www.ruleofnext.com/blogs/editorials/keith-haring-x-diamond-supply-co</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Fri, 03 Jan 2020 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_desktop_copy_copy.jpg?v=1578408398</sr:image><description><![CDATA[






]]></description></item><item><title><![CDATA[G-Star RAW]]></title><link>https://www.ruleofnext.com/blogs/editorials/g-star-raw</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Tue, 31 Dec 2019 05:00:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/2019-12-18-G-Star-DESKTOP.jpg?v=1578407111</sr:image><description><![CDATA[








]]></description></item><item><title><![CDATA[Nike Sportswear]]></title><link>https://www.ruleofnext.com/blogs/editorials/nike-sportswear</link><category><![CDATA[Editorials]]></category><sr:tags><![CDATA[]]></sr:tags><dc:creator><![CDATA[Ron Next]]></dc:creator><pubDate>Mon, 30 Dec 2019 19:14:00 +0000</pubDate><sr:image>https://cdn.shopify.com/s/files/1/1600/6155/articles/next_homepage_desktop_copy_a82c3827-81ba-4063-b770-fd5992799884.jpg?v=1577733444</sr:image><description><![CDATA[
Nike brings inspiration to athletes around the world by taking risks. With the concept of moving forward, Nike pushes the boundaries of innovation in order to design the future of sport.







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