Rule of Next
WeSC
WeSC is not merely a brand in the fashion industry, but rather a company within the skateboard culture. We create "street fashion", clothing with roots in a subculture that sets its own rules and follows its own trends. The company was founded on January 7th 2000, our official "Day of The Superlative Conspiracy". The founders are all avid skateboarders and snowboarders.
The idea was to create a street fashion brand, a brand that represented street fashion - not streetwear. We felt that the purpose contained more than just t-shirts and jeans, a broader selection for men and women. None of what we wanted to achieve was to be found in the distribution network that we related to. Today WeSC is available in more than 20 countries around the world.
Superlative Conspiracy is the foundation for the entire company; it's the idea and philosophy behind the company. One of the most important components of the Superlative Conspiracy™ is our Weactivists. A Weactivist is someone that is extremely good at what they do, world famous or totally unknown. Someone that has a "streetwise" mentality, that chooses his or her own path with a humble persona. A Weactivist is an informal ambassador that fly's the flag of the Superlative Conspiracy in a variety of subcultures such as skate, music, film, art and so on. Our unique partnership with the Weactivists is sometimes tight and sometimes loose. WeSC loves to be challenged and wants to constantly seek out creative partnerships to grow the pond accordingly. Its unparalleled image and brand building tactics make WeSC stand out from the rest.
EXCLUSIVE BRANDS
- The Blog
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The lifeline of streetwear in Cleveland, our blog keeps you updated on new product in store, things happening in the city, music, videos, and anything else that you should know about.
- The Buyble
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Our seasonal buyer's guide which puts together unique outfits and looks using current merchandise in the Next store. Buy a whole ensemble, or a few specific items, either way, these looks are fresh and stylish.
- The Store
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The actual online store where you can load up your shopping cart and order new streetwear from current or past Buyble's, and peruse our collection of fly garments.