Rule of Next
DC Shoes
In less than a decade, DC shoes has become an action sports icon. In 1994, Ken Block, Damon Way, and Clay Blehm, the cofounders of DC shoes, revolutionized skateboarding shoes and clothing by incorporating innovative technology and style into their designs.
They ignored industry trends and held true to a vision that changed action sports products and marketing forever. The three built DC shoes on one T-shirt -- and eventually two shoes -- at a time from the ground up, creating in the process an international name.
DC's pioneering attitude was sought out and shared by like-minded athletes, and the DC Shoes team was formed. These once-overlooked and misunderstood superstars are among the most talented and driven professionals and amateurs in their fields. In this photographic tribute, DC salutes its team members and their achievements, a new generation of sports with such athletes as skateboarders Danny Way, Colin McKay, Rob Dyrdek, Josh Kalis, Stevie Williams as well as various surf, snowboard, motocross and BMX athletes.
DC salutes the passion that drives people to push their personal limits -- in the business, in sports, and in life.
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