Rule of Next
Billinaire Boys Club
Billinaire Boys Club is the clothing company founded by Neptunes producer Pharrell Williams, in conjunction with Bape creator Nigo. Billionaire Boys Club is nearly synonymous with Ice Cream, which constitutes the "skater" geared apparel as opposed to simply fashionable lifestyle garments. Using bright colors and minimalist logos and designs, BBC and Ice Cream are released in very rare quantities with few licensed retailers all over the world, explaining the high demand and price for such limited wears. Next Beachwood is the only carrier of BBC and Ice Cream clothing in Ohio.
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