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Adidas
Adidas is a major German sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, Taylormade golf company, Maxfli golf balls, and Adidas golf. The company is the second largest sportswear manufacturer in the world, next to Nike. Adidas was founded in 1948 and named after its founder, Adolf (nicknamed Adi) Dassler. Dassler had been producing shoes since 1920 in Herzogenaurach, Germany and he was helped by his brother, Rudolf Dassler. The company registered as adidas AG (with lower case lettering) on August 18, 1949. The company's clothing and shoe designs typically feature three parallel stripes, and this same motif is incorporated into Adidas's current official logo. Adidas has a long history with the shell-toe, which rose in popularity through unofficial endorsement by 80's hip hop group Run DMC. Adidas still has a very strong following throughout Europe and the US.
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